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Frequently Asked Questions

1. What is matcha?

Matcha is a green tea powder obtained by separating green tea leaves grown using the shading method from their veins and stems after harvest, and then finely grinding them in stone mills. Since the entire tea leaf is consumed in matcha, it contains more concentrated nutritional values compared to classic green tea.
2. How do I know if I'm drinking quality matcha?

Quality matcha:

• Has a vibrant and bright green color
• Has a silky powder texture
• Does not leave a bitter or "henna-like" taste; it is balanced and smooth to drink
• Forms a smooth foam when prepared with hot, non-boiling water

Kinocha matcha meets these criteria, offering a carefully selected, balanced, and refined drinking experience. We are confident in this regard. 😊
3. Where does Kinocha matcha come from?

Kinocha Matcha is a ceremonial grade matcha, produced using traditional methods in Japan's Uji region; it is shade-grown and stone-ground.